PROJECT
Avex Femm: Art direction
COMPANY
Freelance
ROLE
Digital designer
TEAM
Freelance
TOOL USED
Figma & Adobe
Overview
About this project
An art-direction project for Avex Femm, developed to create a distinctive visual world that connects campaign imagery, graphic design, and digital expression.
Research
Low fidelity wireframes
Design system / High fidelity
Test/Review/Launch
Art direction
The creative direction established a clear visual language through references, moodboards, typography, colour, imagery, and composition.
Visual system
Graphic elements and layouts were designed as a coherent system, ensuring that the identity remained recognisable and adaptable across applications.