PROJECT
Byron: Outdoor Apparel Store Design
COMPANY
Eight for Shopify
ROLE
UI designer
TEAM
Product team at Eight
TOOL USED
Figma
Overview
About this project
I crafted an e-commerce website for the luxury leather boots brand, Byron, emphasizing a luxurious aesthetic combined with adventurous style. This project showcases my ability to capture and convey the essence of high-end products while maintaining an engaging online shopping experience.
Reserch
Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*
Initial design exploration
Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*
Design system / High fidelity design
High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction
Test/Review/Launch
Design hand over / Review with team / Check real-life consumer’s review
Design Process
Research
Low fidelity wireframes
Design system / High fidelity
Test/Review/Launch
Homepage
Moodboard
Product page
Collection list
